Fashionista.com spoke with a rep for Steve Madden about the collab:
“The idea for a collaboration came about a few months ago when Iggy performed in Brooklyn as part of our Madden Music series,” a spokesperson for Madden told Fashionista. “She has an extremely gifted eye for fashion, and we’re working on the collection now.”
Iggy has history in the fashion world. She is signed to modeling agency, Wilhelmina Models and is the muse for Revolve Clothing. This project is sure to be a success!