Forever 21 Launches #BlackLivesMatter Campaign (VIDEO)

Clothing franchise, Forever 21, is talking a stance in the the recent racial divide and police attacks on Black Men . The department store launched a #BlackLivesMatter campaign #Never21 to bring awareness to the social injustice just days after the Freddy Gray murder. Hit the flip for the video.......

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The Forever 21 Project: Never 21 from Never21 on Vimeo.

A multi-racial group of activists came together for the same purpose: to reiterate the importance of Black lives. The phrase #Never21 serves as a reminder of all of the young black lives that have been lost to law enforcement officials and self proclaimed 'vigilantes'. These youth were never given the chance to see age 21, or any age there after, so we respond by reminding the public of the battle that we are still actively fighting. We care about the lives of Black men. We care about the lives of Black women. We care about the lives of Black CHILDREN.

This was not an attack on Forever 21. In actuality, it is an opportunity for the popular retail conglomerate to support the #BlackLivesMatter movement. Whether they choose to support our message or be against it, this will not stop us from making sure that these voices continue to be heard.

Learn more about this action and stay tuned for future updates at Never21.com
Nas - "I Can" remix by Clou Rouillé

Source: Vimeo- Never21