Congrats: Rihanna Is Now The Face of Puma

Bad Gal Rih Rih has a million dollar deal in the works. This time the endorsement comes in the form of Creative Director for fashion line Puma. The sports lifestyle brand will have Rihanna oversee the woman swear line and create her own shoe and apparel lines.......

---

---

Puma:

Rihanna "will work with Puma to design and customise classic Puma styles as well as create new styles to add to the Puma product portfolio," Puma said in a statement 

HypeBeast:

Rihanna will “work with Puma to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio.”

That’s good news for PUMA, who have proven they’re willing to give artists a platform to express their own vision, hiring Solange Knowles as an art director, and collaborating on projects with visionary architect Philippe Starck. PUMA’s newest deal with Rihanna could be the start of something big. And with creative ambition flowing on both sides, the collaboration should be impossible to ignore as well. 

Source:

Keep your eyes on Puma 2015!