Rihanna "will work with Puma to design and customise classic Puma styles as well as create new styles to add to the Puma product portfolio," Puma said in a statement
Rihanna will “work with Puma to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio.”
That’s good news for PUMA, who have proven they’re willing to give artists a platform to express their own vision, hiring Solange Knowles as an art director, and collaborating on projects with visionary architect Philippe Starck. PUMA’s newest deal with Rihanna could be the start of something big. And with creative ambition flowing on both sides, the collaboration should be impossible to ignore as well.