Some people's most trusted natural hair product has decided to sell its franchise. Carol's Daughter beauty products was founded in 1993 by Lisa Price. It grew to new heights with the support of celebrities like Jada Pinkett Smith, Cassie, and Mary J. Blige to name a few. Price began making the products from home in the 1980s and developed her products while working on the set of The Cosby Show. Monday Lisa Price sold the company to L'Oreal. In the last year Carol's Daughter had net sales of $27 million.
L'Oreal USA announced today the signing of a definitive agreement to acquire Carol's Daughter. Headquartered in New York City, Carol's Daughter is a premier American multi-cultural beauty brand with a pioneering heritage in the natural beauty movement. Created by Lisa Price in 1993, the brand caters to a diverse, rapidly growing market and has established a loyal consumer following across the country.
Will this accusation change your opinion of one of the most popular African-American beauty products?
A Radio Junkie providing context to content! #KeepingYOUintheKNOW